huge improvement over the past several years. Unfortunately, these policies
are not always easy to find. Be aware that once you find them, they may
not be complete.
The most important piece of information to glean from these sites is whether the merchant will sell, rent, or share your personal information with anyone. Most sites are now allowing you, the consumer, to easily choose whether your information is shared. In some cases, you are even allowed to review, modify, or delete your personal information.
Your personal information is very valuable. If you make a purchase, you are a proven buyer that now has a track record of making an online purchase. The category of the item that you purchased is also recorded and the marketing folks now know what you are interested in. If you just bought a DVD player, for example, they now know that you might be in the market for buying or renting DVD movies, games, or music. You might even be in the market for a big-screen TV, an entertainment center, camcorder, or similar equipment. If your valuable information is shared with other suppliers, you can expect to receive advertising and promotional information along these lines. If you were a DVD movie vendor, wouldn't you rather market to someone who just bought a DVD player rather than do dozens of "cold contacts" with unknown consumers? There is a significantly higher chance of making a sale with a solid lead rather than a cold lead. As a consumer, you might appreciate this specialized marketing (because you are indeed in the market for DVD movies and related equipment) or you might want your privacy and not have to deal with an onslaught of junk mail (e-mail and postal).
tip helpful to you? Please let us know by sending an e-mail to Webmaster@StoreVillage.com.
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